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Loops vs Resend.

Two services with different shapes. Loops is a marketing email product priced by subscribed contacts, with unlimited sends on paid plans, a visual editor and sequences, and transactional email through the same API. Resend is a developer email API priced by sends, with SMTP on every plan, React Email for templates and nine SDK languages. The table reads both from their own pricing pages, with the read date, and puts Notix in a separate third column so you can see where a service that covers both kinds of mail sits against each.

At a glance

The numbers, side by side.

Loops’ figures come from loops.so/pricing, read on 2026-09-13; where that page does not show a figure, the cell says so. Resend’s come from resend.com/pricing, read on 2026-09-12. The Notix column is read from its own pricing page and is there as a third option, not as the subject of this page.

Figures read from loops.so on 2026-09-13; Notix figures come from its own pricing page.
CriterionLoopsResendNotix
Free tier1,000 subscribed contacts and 4,000 emails in any 30-day window, marketing and transactional together, with Loops branding3,000 emails a month, 100 a day, 1 domain5,000 emails a month, 200 a day, no card, no end date
Entry paid planPriced by subscribed contacts; tier prices not shown on the pricing pagePro $20 a monthPro $15 a month
Included on that planUnlimited sends on paid plans, up to 1,000 emails a second per team50,000 emails a month50,000 emails, usage past that metered on the same invoice
SMTP relayNo; transactional email is API onlyYes, on every planYes, on every plan
SDKsJavaScript/TypeScript, Go, PHP, RubyNode, Python, PHP, Ruby, Go, Java, Laravel, Rust, .NETTypeScript, Python, Go, PHP
WebhooksNot stated in the API docsYesYes, signed, for email, contact and domain events
OTP / verification APINoNoYes, email and SMS codes
Deliverability check before sendingNoNoYes, a pre-send check API
Billing outside USDNot stated on the pricing pageUSD by cardUSD by card; naira and shillings from a prepaid wallet
SLANot stated on the pricing pageNot stated on the pricing page99.9% on Pro, credits on the pricing page
Prices and limits read from the vendors' own pages: loops.so on 2026-09-13. Notix figures are from its own pricing page.

Free tier.

Resend’s free plan is 3,000 emails a month, 100 a day, on one domain, and it stays free. Loops’ free plan is 1,000 subscribed contacts and 4,000 emails in any rolling 30-day window, marketing and transactional counted together, with Loops branding on the mail. Counted in emails the two are close; the difference is the contact cap, which a growing list reaches before the email cap does.

Pricing model.

This is where the two part. Resend charges for sends: Pro is $20 a month for 50,000 emails, and the number of contacts you hold is not part of the price. Loops charges for subscribed contacts and lets paid plans send without a volume limit, up to 1,000 emails a second per team; its pricing page does not show the tier prices, so this page does not quote them. A product with a small list that sends many transactional messages per contact leans toward Loops’ model; a product with a large list and a modest send rate leans toward Resend’s.

Sending API and SMTP.

Both are a JSON endpoint. Resend also includes SMTP on every plan, so an existing SMTP integration moves with a credential change. Loops does not offer SMTP; transactional email is API only, and its transactional messages are templates built in the Loops editor and filled with data variables from the call. Resend pairs its API with React Email for templates written as components.

Marketing features.

Loops is a marketing product first: a visual editor, contact management, audiences and automated sequences, with transactional mail sharing the account. Resend’s Broadcasts feature sends marketing mail from the same API, but the product’s centre of gravity is transactional sending for developers. If the editor and sequences are what you are buying, Loops is the closer fit.

SDKs, webhooks and validation.

Resend publishes libraries for Node, Python, PHP, Ruby, Go, Java, Laravel, Rust and .NET, and delivers webhooks for delivery events. Loops publishes JavaScript/TypeScript, Go, PHP and Ruby; its API documentation does not state whether it delivers webhooks, so this page does not claim it does. Neither offers a pre-send deliverability check or an address validation product on the plans read for this table.

Billing and SLA.

Resend bills in US dollars by card; its pricing page does not state an uptime commitment. Loops’ pricing page states neither a billing currency nor an uptime commitment. These are the commitments each vendor publishes, not measurements of either service.

A neutral verdict.

Pick Loops if you are sending a newsletter, a course or a product’s lifecycle mail to a modest list, want a marketing editor and sequences, and are content with API-only transactional mail. Pick Resend if transactional mail is the job, you want SMTP, React Email and the widest SDK set, or your list is large and your send volume is not. The two overlap less than most pairs on this site; the decision is mostly which kind of mail you send more of.

A third option

Where Notix sits.

Between the two shapes: a transactional email API with SMTP on every plan, and contact books, campaigns and journeys for marketing mail, on one suppression list and one invoice. A free plan of 5,000 emails a month and 200 a day with no card and no end date, Pro at $15 a month for 50,000 emails with usage past that metered on the same invoice, TypeScript, Python, Go and PHP SDKs, signed webhooks, an OTP and verification API for email and SMS codes, a pre-send deliverability check, and billing in naira or shillings from a prepaid wallet as well as US dollars by card. It has fewer SDK languages than Resend and a simpler marketing editor than Loops.

Notix against these two

  • Priced by sends like Resend, with 5,000 emails a month free and $15 for 50,000 emails.
  • Marketing mail included like Loops, with double opt-in and journeys, on the same suppression list as receipts.
  • OTP codes and a deliverability pre-check in the account, which neither of the two offers.
  • Four SDK languages against nine and four; a simpler editor than Loops; support by email.

The full picture against Resend is on Notix vs Resend.

Switching from either

  • From Resend, the send call carries the same fields; a feature flag can route traffic during a migration.
  • From Loops, export contacts and rebuild sequences as journeys; transactional templates move as HTML with variables.
  • Import the suppression list first, so no side mails an address the other has already suppressed.
  • Read leaving Resend for the steps; the welcome-sequence path is on welcome email.
FAQ

Questions people ask before choosing.

Loops or Resend: which has the bigger free plan?
They are measured differently. Resend's free plan is 3,000 emails a month, 100 a day, on one domain. Loops' free plan is 1,000 subscribed contacts and 4,000 emails in any 30-day window, marketing and transactional together, with Loops branding on the mail. If you count emails, Loops allows slightly more; if you have more than 1,000 contacts, Loops' free plan ends before Resend's does.
How are the two priced?
Resend is priced by sends: Pro is $20 a month for 50,000 emails. Loops is priced by subscribed contacts, with unlimited sends on paid plans; its pricing page does not show the tier prices, so this page cannot quote one. A product with a small list and a lot of transactional mail is cheaper on Loops' model; a product that sends few emails to many contacts is cheaper on Resend's.
Which is better for transactional email?
Resend is built for it: a JSON API, SMTP on every plan, React Email for templates as components, and nine SDK languages. Loops offers transactional email through its API only, with no SMTP, and its strength is the marketing side: a visual editor, audiences and sequences, with transactional sends sharing the same account.
Which is better for marketing email?
Loops. It is a marketing email product first, with an editor, contact management and automated sequences, and transactional mail added so one account covers both. Resend sends marketing mail through its Broadcasts feature, but its centre of gravity is the developer API.
Which has more SDKs?
Resend publishes libraries for Node, Python, PHP, Ruby, Go, Java, Laravel, Rust and .NET. Loops publishes JavaScript/TypeScript, Go, PHP and Ruby. Both are usable from any language through the plain HTTP API.
Who should pick which?
Pick Loops if your product is a newsletter, a course or a SaaS with a modest contact list, you want a marketing editor and sequences, and you are happy with API-only transactional mail. Pick Resend if transactional mail is the job, you want SMTP, React Email and the widest SDK set, or your contact list is large and your send volume is not. Notix is a third option for teams that want both kinds of mail on one suppression list, an OTP API, a pre-send deliverability check and billing in naira or shillings; it is in the table for that reason.

If neither fits, there is a third column.

Notix is free to try without a card: verify a domain, copy an API key, send one message, and compare it against the two above on your own traffic.