Free tier.
Brevo’s free plan is 300 emails a day once the account is approved for sending, and the transactional API, SMTP and webhooks are included on every plan, the free one included. That is about 9,000 emails a month for nothing. SendGrid retired its free plan from 27 May 2025; a new account gets a 60-day trial of 100 emails a day, and sending stops when the trial ends unless the account moves to a paid plan. A product still finding its first users can stay on Brevo’s free plan indefinitely; on SendGrid it has two months.
Price at 5,000 and 50,000 emails.
Brevo Starter is $9 a month ($8 on the yearly plan) from 5,000 emails, and Standard is $18 ($16 yearly). SendGrid has no tier that small: Essentials starts at $19.95 and covers 50,000 to 100,000 emails, volume-priced. At 5,000 a month Brevo costs less than half; at 50,000 the two are in the same range and the difference is what comes with the plan. Above 100,000, SendGrid’s Pro and Premier tiers are priced for scale, and Brevo’s Professional plan starts from 150,000 emails at $449 on the yearly plan.
Sending API and SMTP.
Both are a JSON endpoint that takes from, to, subject and a body, and both accept SMTP on every plan, so an existing SMTP integration moves to either with a credential change. The difference is what the account is for: Brevo’s transactional API lives inside a marketing platform with contacts, campaigns and automation; SendGrid’s v3 API is the product, with dynamic templates, personalizations and scheduled sends, and marketing is a separate purchase.
SDKs.
SendGrid publishes Node, Python, PHP, Ruby, Go, Java and C#. Brevo’s official SDKs are Node.js, Python and PHP. If your stack is Ruby, Go, Java or .NET, SendGrid has a first-party library and Brevo is a plain HTTP call.
Webhooks and deliverability tooling.
Both deliver webhooks for the transactional events. SendGrid’s event webhook can be signed, and it sells an email validation API on Pro and above, with dedicated IPs and managed warm-up on its higher tiers. Brevo’s documentation recommends an IP allowlist for its webhook endpoint rather than a signature, and it has no validation product on the plans read for this table. Neither offers a pre-send deliverability check on the message itself.
Billing and SLA.
Brevo bills by card through Adyen or by PayPal, and its pricing page does not state an uptime commitment for its self-serve plans. SendGrid bills in US dollars by card and states a service level agreement for Pro and Premier. These are the commitments each vendor publishes, not measurements of either service’s uptime.
A neutral verdict.
Pick Brevo if you send under a few tens of thousands of emails a month, want a free plan while you build, and want newsletters and receipts from one account and one bill. Pick SendGrid if you send at scale or plan to, want dedicated IPs with managed warm-up, need a published SLA, or already have Twilio as a vendor. At small volume Brevo is cheaper; at large volume SendGrid is built for it.