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Brevo vs SendGrid.

Brevo is a marketing platform with a transactional API on every plan: a free plan of 300 emails a day, Starter at $9 a month from 5,000 emails, and campaigns, contacts and automation in the same account. SendGrid is the incumbent email API: no free plan since May 2025, Essentials from $19.95 for 50,000 to 100,000 emails, seven SDKs, and the dedicated IPs and published SLA that high-volume senders buy. The table reads both from their own pricing pages, with the read date, and puts Notix in a separate third column so you can see where a smaller service with more in the box sits against each.

At a glance

The numbers, side by side.

Brevo’s figures come from brevo.com/pricing, read on 2026-09-13; that page shows yearly prices by default, so the monthly and the yearly figure are both recorded. SendGrid’s come from Twilio’s Email API pricing page, read on 2026-09-13. The Notix column is read from its own pricing page and is there as a third option, not as the subject of this page.

Figures read from www.brevo.com on 2026-09-13; Notix figures come from its own pricing page.
CriterionBrevoSendGridNotix
Free tier300 emails a day once the account is approved for sending; API, SMTP and webhooks on every plan60-day trial, 100 a day; sending stops when the trial ends (the free plan was retired from 27 May 2025)5,000 emails a month, 200 a day, no card, no end date
Entry paid planStarter $9 a month, $8 on the yearly planEssentials from $19.95 a monthPro $15 a month
Included on that planFrom 5,000 emails a month (Standard: $18 a month, $16 yearly; Professional from 150,000 emails at $449 yearly)50,000 to 100,000 emails a month on Essentials, volume-priced50,000 emails, usage past that metered on the same invoice
SMTP relayYes, on every plan including FreeYesYes, on every plan
SDKsNode, Python, PHPNode, Python, PHP, Ruby, Go, Java, C#TypeScript, Python, Go, PHP
WebhooksYes; the docs recommend an IP allowlist rather than a signatureYesYes, signed, for email, contact and domain events
OTP / verification APINoNoYes, email and SMS codes
Deliverability check before sendingNoEmail validation API on Pro and aboveYes, a pre-send check API
Billing outside USDBy card through Adyen, or PayPalUSD by cardUSD by card; naira and shillings from a prepaid wallet
SLANot stated on the pricing pageStated for Pro and Premier plans99.9% on Pro, credits on the pricing page
Prices and limits read from the vendors' own pages: www.brevo.com on 2026-09-13. Notix figures are from its own pricing page.

Free tier.

Brevo’s free plan is 300 emails a day once the account is approved for sending, and the transactional API, SMTP and webhooks are included on every plan, the free one included. That is about 9,000 emails a month for nothing. SendGrid retired its free plan from 27 May 2025; a new account gets a 60-day trial of 100 emails a day, and sending stops when the trial ends unless the account moves to a paid plan. A product still finding its first users can stay on Brevo’s free plan indefinitely; on SendGrid it has two months.

Price at 5,000 and 50,000 emails.

Brevo Starter is $9 a month ($8 on the yearly plan) from 5,000 emails, and Standard is $18 ($16 yearly). SendGrid has no tier that small: Essentials starts at $19.95 and covers 50,000 to 100,000 emails, volume-priced. At 5,000 a month Brevo costs less than half; at 50,000 the two are in the same range and the difference is what comes with the plan. Above 100,000, SendGrid’s Pro and Premier tiers are priced for scale, and Brevo’s Professional plan starts from 150,000 emails at $449 on the yearly plan.

Sending API and SMTP.

Both are a JSON endpoint that takes from, to, subject and a body, and both accept SMTP on every plan, so an existing SMTP integration moves to either with a credential change. The difference is what the account is for: Brevo’s transactional API lives inside a marketing platform with contacts, campaigns and automation; SendGrid’s v3 API is the product, with dynamic templates, personalizations and scheduled sends, and marketing is a separate purchase.

SDKs.

SendGrid publishes Node, Python, PHP, Ruby, Go, Java and C#. Brevo’s official SDKs are Node.js, Python and PHP. If your stack is Ruby, Go, Java or .NET, SendGrid has a first-party library and Brevo is a plain HTTP call.

Webhooks and deliverability tooling.

Both deliver webhooks for the transactional events. SendGrid’s event webhook can be signed, and it sells an email validation API on Pro and above, with dedicated IPs and managed warm-up on its higher tiers. Brevo’s documentation recommends an IP allowlist for its webhook endpoint rather than a signature, and it has no validation product on the plans read for this table. Neither offers a pre-send deliverability check on the message itself.

Billing and SLA.

Brevo bills by card through Adyen or by PayPal, and its pricing page does not state an uptime commitment for its self-serve plans. SendGrid bills in US dollars by card and states a service level agreement for Pro and Premier. These are the commitments each vendor publishes, not measurements of either service’s uptime.

A neutral verdict.

Pick Brevo if you send under a few tens of thousands of emails a month, want a free plan while you build, and want newsletters and receipts from one account and one bill. Pick SendGrid if you send at scale or plan to, want dedicated IPs with managed warm-up, need a published SLA, or already have Twilio as a vendor. At small volume Brevo is cheaper; at large volume SendGrid is built for it.

A third option

Where Notix sits.

On the same criteria: a free plan of 5,000 emails a month and 200 a day with no card and no end date, Pro at $15 a month for 50,000 emails with usage past that metered on the same invoice, SMTP on every plan, TypeScript, Python, Go and PHP SDKs, signed webhooks, an OTP and verification API for email and SMS codes, a pre-send deliverability check, campaigns and journeys on the same suppression list as transactional mail, and billing in naira or shillings from a prepaid wallet as well as US dollars by card. It has fewer SDK languages than SendGrid and no dedicated IPs, and it is not a CRM.

Notix against these two

  • Free plan that does not end, like Brevo; $15 for 50,000 emails, less than SendGrid at 50,000.
  • OTP codes and a deliverability pre-check in the account, which neither of the two offers.
  • Transactional and marketing mail on one suppression list and one invoice, with signed webhooks.
  • Four SDK languages; no dedicated IPs; support by email; no chat, CRM or WhatsApp channels.

The full picture is on Notix vs Brevo and Notix vs SendGrid.

Switching from either

  • Both accept the same message shape, so a feature flag can route traffic during a migration.
  • Import the suppression list first, so no side mails an address the other has already suppressed.
  • Read leaving SendGrid for the steps; the Brevo path is the same swap of key and host.
FAQ

Questions people ask before choosing.

Brevo or SendGrid: which has a free plan?
Brevo. Once an account is approved for sending, its free plan allows 300 emails a day, with the transactional API, SMTP and webhooks included on every plan. SendGrid retired its free plan from 27 May 2025; a new account gets a 60-day trial of 100 emails a day and sending stops when the trial ends unless the account moves to a paid plan.
Which is cheaper for transactional email?
At small volume, Brevo: Starter is $9 a month ($8 on the yearly plan) from 5,000 emails, and Standard is $18 ($16 yearly). SendGrid's entry plan, Essentials, starts at $19.95 for 50,000 to 100,000 emails. At 50,000 a month the two are in the same range; below that Brevo's lower tiers cost less, and above 100,000 SendGrid's Pro and Premier tiers are priced for scale, with Brevo's Professional plan starting from 150,000 emails at $449 yearly.
Is Brevo a transactional email service or a marketing tool?
Both. Brevo is a marketing platform with a transactional API attached: every plan includes the REST API, SMTP relay and outbound webhooks, and the same account carries campaigns, contacts and automation. SendGrid is an email API first, with a separate marketing product. If you want one vendor for newsletters and receipts, Brevo bundles them; if you want the email API on its own terms, SendGrid is built that way.
Which has more SDKs?
SendGrid publishes Node, Python, PHP, Ruby, Go, Java and C#. Brevo's official SDKs are Node.js, Python and PHP. Both are a JSON endpoint underneath, so a language without a library is a plain HTTP call either way.
How do their webhooks differ?
Both deliver transactional events (sent, delivered, bounced, complained and so on) to your endpoint. SendGrid's event webhook can be signed. Brevo's developer documentation recommends restricting your endpoint to Brevo's IP addresses and does not describe a signature, so verifying the sender is an allowlist rather than a check on the payload.
Who should pick which?
Pick Brevo if you send under a few tens of thousands a month, want a free plan while you build, and want marketing campaigns and transactional mail from one account and one bill. Pick SendGrid if you send at scale, want dedicated IPs with managed warm-up, a published SLA on Pro and Premier, or already have Twilio as a vendor. Notix is a third option for teams that want a free plan that stays, an OTP API and a pre-send deliverability check; it is in the table for that reason.

If neither fits, there is a third column.

Notix is free to try without a card: verify a domain, copy an API key, send one message, and compare it against the two above on your own traffic.